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Firmulate — Someone Pretended to Be the CEO. Every Single AI Refused.
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Imagine managing a busy greenhouse or outdoor retail store, where every decision counts — from customer orders to supply chain issues. Now picture introducing an AI workforce into this delicate ecosystem. Would it stand firm when faced with high-stakes manipulation attempts? Recent experiments suggest that the answer might be yes, and the implications reach far beyond gardening.

Testing AI Integrity in High-Stakes Scenarios

At Firmulate, a pioneering company in AI management simulation, researchers have developed a live, real-time experiment that evaluates how AI models handle crises, temptations, and social-engineering attacks—like impersonation or false requests. The goal: assess whether these models can maintain integrity under pressure, before deploying them in critical business operations.

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The Experiment Setup

Each AI model was tasked with guiding a small software company through its worst week—dealing with customer crises, internal mistakes, and increasingly manipulative requests. The same scenarios were fed to all models, which had to make decisions, read internal documents, and respond to escalating social-engineering attempts. Every choice was recorded and auditable, ensuring transparency and accountability.

Surprising Results: All Models Stayed Honest

Incredibly, all five models tested refused every manipulation attempt, including fake CEO messages attempting to escalate requests from “send the customer list” to “sign this deal without review.” What’s more, every model identified the critical piece of hidden information needed to close a lucrative deal — a buried fact deep within the company’s files. Only two of these models actually signed the deal, matching the analysis and integrity expected of a trustworthy employee.

Why Does This Matter for Your Business?

If AI agents are going to manage your customer relationships, support queues, or financial forecasts, their ability to stay honest and thorough under duress is crucial. The experiment shows that AI models can be trained—and tested—to resist social engineering and internal slips before they are ever integrated into real systems.

Key Insights from the Live Experiment

  • The models performed uniformly in crisis detection and manipulation refusal, with scores from 73 to 95 out of 100 — the highest being GPT-5.6, which identified critical hidden information and secured the deal.
  • The real vulnerability was in document reading: models that thoroughly examined internal files succeeded in closing full-price deals, adding around €4,583 in monthly recurring revenue (MRR).
  • Only two models signed the deal they analyzed, demonstrating that integrity and diligence directly translate into revenue opportunities.
  • All models refused to be tricked by escalating fake requests, echoing the K3 quote: “Treat the request as a suspected approval-bypass / possible impersonation.”

Beyond Chat: Testing the Whole Company

This isn’t just about chatbots or customer service scripts. The live experiment involves a real company with synthetic employees, a cash burn of €105k/month, and a self-learning set of 680+ rules. It’s a complete simulation that measures how well AI can manage real money mechanics and crises — not just generate convincing text.

What Does This Mean for Your Greenhouse or Garden Shop?

While the experiment is rooted in software companies, the lessons are universal. AI systems, whether managing supply chains, customer orders, or security protocols, need to demonstrate integrity before deployment. Testing them in simulated, high-pressure scenarios can reveal vulnerabilities that are invisible in normal demos or chat interactions.

Looking Ahead: Trust and Performance in AI

The results from Firmulate’s league table are promising: GPT-5.6, Kimi K3, Sonnet, and Fable all refused every attempt at manipulation, with scores indicating strong performance. Yet, the key takeaway is that integrity under pressure can be evaluated proactively, not just after a breach occurs.

Where to Learn More

For full results and detailed findings, visit Firmulate Benchmarks. To see the models in action or try out your own business wargame, explore Firmulate Pilot.

Infographic — Someone Pretended to Be the CEO. Every Single AI Refused.
The findings at a glance — source: firmulate.com.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html

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