TL;DR
GMA Deals & Steals announced a Beauty Bonanza on May 19, 2026, offering discounts up to 65% on select premium beauty brands. The event is curated by Tory Johnson and runs until midnight PT while supplies last. Key brands include Laura Geller, Murad, and Saint Jane.
GMA Deals & Steals launched a limited-time Beauty Bonanza on May 19, 2026, offering discounts of up to 65% on premium skincare, makeup, and haircare products from brands including Laura Geller, Murad, and Saint Jane. The event, curated by deal expert Tory Johnson, is available exclusively on GMADeals.com and during the morning broadcast, emphasizing value-driven summer beauty solutions.
The event features over 20 products across six categories, with discounts ranging from 50% to 65%. Featured brands include Laura Geller Beauty, offering multitasking makeup and skincare kits; Murad, with clinical-strength skincare products including a new SPF moisturizer with high-dose vitamin C; Saint Jane, known for botanical-infused serums and lip oils; R+Co Hair Care, Wonderskin, and Wildpier Beauty. Most products are priced starting at $3, with free shipping available on orders over $35 or $50, depending on the brand.
According to GMA Deals & Steals, the event is designed to meet seasonal skincare needs, with a focus on sun protection, antioxidant defense, and long-wear formulations suitable for outdoor summer activities. Each deal is previewed during the morning broadcast and becomes available on the website until midnight PT, while supplies last. Purchase limits vary by brand, with some brands allowing up to 20 items per order, reflecting inventory levels.
Why It Matters
This event matters because it offers consumers access to high-quality, clinically validated, and trending beauty products at significant discounts, encouraging summer-ready skincare and makeup routines. It also highlights the growing influence of value-driven shopping on mainstream media and the beauty industry’s response to seasonal consumer demands for sun protection, clean ingredients, and long-lasting formulas.
LAURA GELLER NEW YORK Good Skin SPF Makeup Kit (4 PC), Medium | Serum Foundation SPF 50, Cream Blush, Lip Balm SPF 30 | Hydrating, Lightweight Makeup Set for Mature Skin + Cosmetic Bag
EVERYDAY SPF ESSENTIALS IN ONE EASY KIT : Get lightweight coverage, a fresh flush of color, and daily…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background
The GMA Deals & Steals segment, curated by Tory Johnson, has been a trusted source for deal-hunting since 2004. The May 19, 2026, Beauty Bonanza aligns with broader industry trends emphasizing clean beauty, skincare innovation, and multi-use products for busy consumers. Previous events have successfully combined exclusive deals with educational segments, reinforcing the segment’s reputation for curated, vetted products that meet real consumer needs during key seasonal transitions.
“Each deal is revealed on ABC’s Good Morning America during the program and is available the same day until midnight PT only while supplies last.”
— Tory Johnson
“The event offers curated, clinically validated products at significant discounts, designed for summer skincare and beauty routines.”
— GMA Deals & Steals
Murad Superactive Brightening Moisturizer SPF 50 – Vitamin C Packed Hydrating Ulta Sheer Facial Sunscreen W/Lipid-boosting Technology for Preventative Aging Protection from UVA/UVB – 1.7 Fl oz
10x more potent vitamin C minimizes visible signs of UV damage, including dull and uneven skin
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What Remains Unclear
It is not yet clear how many units of each product will be available, or whether the discounts will be extended or repeated in future events. The exact impact on sales volume and consumer response remains to be seen, as the event is limited to one day.
SAINT JANE – Star Flower Niacinamide Serum | Luxury, Floral-Infused, Clean Skincare (1.5 fl oz | 44 ml)
WHAT IT IS: A Niacinamide Serum Infused With Micro Pearls That Burst With Fresh Actives For Radiant, Hydrated…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What’s Next
Following the launch, GMA Deals & Steals will monitor sales and customer feedback to evaluate the success of the Beauty Bonanza. If the event proves popular, similar curated sales may be scheduled for future seasons, potentially expanding the product range or duration. Updates on stock levels and additional deals are expected to be announced through GMA’s platforms.
Summer Fridays Jet Lag™ Essentials – Mini Hydrating Skin Care Set With Jet Lag™ Mask, Eye Patches, Deep Hydration Face Serum & Hydration Mist – Travel Size Skincare Kit & Gift Set (4 Count)
Jet Lag Essentials Set – Includes four bestselling Jet Lag products; Eye Patches, Deep Hydration Face Serum, Skin…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
How long will the deals be available?
The deals are available from May 19, 2026, until midnight PT on the same day, while supplies last.
Are there purchase limits on products?
Yes, purchase limits vary by brand, with some allowing up to 20 items per customer, to manage inventory and ensure availability.
Will the discounts be available elsewhere?
No, these discounts are exclusive to the GMA Deals & Steals event and are only available through GMADeals.com during the promotion period.
Can I get free shipping?
Most brands offer free shipping on orders over $35 or $50, depending on the brand.
What are the key brands featured?
Major brands include Laura Geller Beauty, Murad, Saint Jane, R+Co Hair Care, Wonderskin, and Wildpier Beauty.
Source: Google Trends
