TL;DR
Ford has announced the first-ever Bronco Filson, a rugged off-road vehicle with a premium, wear-in interior inspired by Filson gear. It features a V6 engine, advanced off-road tech, and unique storage solutions, with orders opening this fall.
Ford has unveiled the first-ever Bronco Filson, a specialized off-road vehicle combining heavy-duty capability with a rugged, premium interior designed in partnership with outdoor brand Filson. The vehicle is scheduled for release in early 2027, with orders opening this fall.
The Bronco Filson features the Sasquatch package as standard, including front and rear locking differentials, Fox shocks with internal bypass, and 35-inch tires—claimed to be the largest on any premium 4×4. Under the hood is a 3.0-liter EcoBoost V6, retuned from the Raptor, paired with seven G.O.A.T. (Go Over Any Terrain) modes, Trail Turn Assist, and one-pedal rock crawling technology.
The interior is built for durability and wear-in, with quilted perforated leather seats, a leather-wrapped dashboard, and a brass bezel steering wheel. The cabin incorporates Filson-inspired removable storage bags—door-mounted saddlebags and cargo bags made of water- and dirt-resistant materials—designed for easy transport to outdoor sites. Ford emphasizes that the interior is meant to wear in, not out, resembling a well-used waxed-canvas jacket.
Additional features include the quietest Bronco yet, with acoustic glass, enhanced seals, and nearly 20% less wind noise than previous models. Comfort amenities include ventilated front seats, heated rear seats, a B&O sound system, and a digital rearview mirror that functions even with the cargo area packed to the ceiling. A First Edition version will be available in North America, in a unique Iron Sands Copper Metallic color, with a serialized console badge.
Why It Matters
This development is significant because it marks Ford’s effort to blend rugged off-road capability with premium, outdoor-inspired interior design, appealing to outdoor enthusiasts who desire durability and comfort. The Filson partnership emphasizes a trend toward vehicles that are both functional gear and lifestyle statement pieces, potentially influencing future off-road vehicle designs and collaborations.
off-road vehicle storage bags
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background
The Bronco has long been Ford’s flagship for off-road adventures, with previous collaborations like the Eddie Bauer edition in the 1990s. The new Filson trim continues this tradition but elevates it with modern technology, a more refined interior, and a focus on outdoor gear aesthetics. Orders for the Bronco Filson open this fall, with deliveries expected in early 2027. Pricing has not been disclosed, but estimates suggest it will be priced in the high-$60,000s to low-$70,000s, positioning it above the Badlands trim but below the Raptor.
“There is a massive difference between premium and precious. If you’re afraid to get the cabin dirty, it doesn’t belong in a Bronco.”
— Ford’s global design director Paul Wraith
“The Bronco Filson is built to withstand the outdoors while providing a premium experience, with unique storage solutions that make it ideal for adventure.”
— Ford spokesperson (unnamed)
durable outdoor gear duffel bag
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What Remains Unclear
It is not yet clear what the final pricing will be, as Ford has not disclosed MSRP details. Additionally, availability may vary by region, and further specifications or features could be announced closer to launch.
premium vehicle interior accessories
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What’s Next
Next steps include opening orders this fall, with production and deliveries beginning in early 2027. Ford may also release additional details on pricing and optional features as the launch approaches.
off-road vehicle accessories for Bronco
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
What is the price of the Ford Bronco Filson?
Ford has not yet announced the official price. Based on similar models, it is estimated to be in the high-$60,000s to low-$70,000s range.
When will the Bronco Filson be available in showrooms?
Orders open this fall, with the vehicle expected to arrive in early 2027.
What makes the Filson edition different from other Bronco trims?
The Filson edition features a rugged, outdoors-inspired interior with durable, wear-in materials, unique storage bags, and standard off-road enhancements like the Sasquatch package and 35-inch tires.
Will the Filson edition be limited or available permanently?
The Filson trim is not a limited run; it will be a permanent option alongside other trims like Outer Banks and Badlands.
What are the key off-road features of the Bronco Filson?
It includes the Sasquatch package with locking diffs, Fox shocks, 35-inch tires, G.O.A.T. modes, Trail Turn Assist, and rock crawling capabilities.
Source: Outside
