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Ideal Home’s 2027 houseplant trend report points to a continued appetite for large leafy plants alongside greater appreciation for unusual growth and the character plants gain with age. The report also anticipates more selective buying, propagation and attention to plant suitability, but these are expert forecasts rather than measured market predictions.
Ideal Home’s 2027 houseplant trend report predicts that large leafy plants will remain popular while buyers place more value on plants with distinctive shapes and character developed over time. The report, based on comments from horticulture and plant-business experts, describes a possible shift from filling homes with greenery toward choosing plants that fit their spaces and keeping them for longer.
Large Monstera, Ficus and Dracaena are expected to remain prominent, according to Morris Hankinson, managing director of Hopes Grove Nurseries. He says the appeal of the “big, green jungle look” is continuing, while the report connects that popularity with greater attention to putting plants in conditions suited to their needs. It does not provide sales figures or a quantified forecast for 2027.
The report also describes growing interest in plants with individual character, including unusual growth habits, sculptural forms, trailing stems and distinctive leaves or flowers. Rather than favoring specimens that look uniform and pristine at purchase, this approach values the differences that make a plant stand out.
Another forecast is a greater appreciation of plants as they mature. Graham Savage, founder of Grow Urban, calls this “plant patina”: the changing form and appearance a plant develops as it grows. The report links this idea to buying fewer plants, propagating existing ones and choosing specimens suited to the home and the person caring for them. These are expert observations and predictions, not evidence that all buyers are changing their habits.
A Shift Toward Long-Lived Houseplants
If the forecasts prove accurate, the change would be less about abandoning dramatic indoor greenery and more about how people choose and care for it. A large plant can still make a visual statement, but the report’s emphasis on room conditions and mature growth puts the focus on whether a plant can thrive in a particular home, rather than whether it looks impressive at the point of sale.
The predicted interest in propagation and keeping plants longer could also affect household spending and waste. Buying fewer replacements may reduce repeat purchases, while learning to propagate existing plants can provide new greenery without buying another specimen. Those outcomes depend on individual choices and plant-care results; the report does not quantify any economic or environmental effect.
For readers, the practical takeaway is to treat the forecast as a prompt to consider a plant’s eventual size, light requirements and care needs before bringing it home. Character develops over time, but a plant’s suitability still depends on the conditions its owner can provide.
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From Jungle Styling to Plant Patina
Ideal Home says houseplants have moved beyond their earlier role as occasional windowsill decoration, with the lush, densely planted look still part of the picture. Its 2027 report suggests the next phase could favor more deliberate choices over simply filling every available surface. That includes selecting species for different rooms and valuing plants that can change as they mature.
Hankinson says the Royal Horticultural Society has reported strong growth in houseplant sales and identifies Monstera and Dracaena among popular choices. The article does not give the underlying data, dates or comparison period, so that reference cannot establish a specific sales trend or predict the size of the market in 2027.
Savage’s “plant patina” idea adds a longer-term dimension to the forecasts: instead of judging a plant only by its appearance when purchased, owners might appreciate thicker stems, changed shapes and established growth. The report presents this as a trend he would like to see grow, as well as a reflection of what he views as a wider move toward slower and more considered consumption.
““One of the houseplant trends I’d love to see grow in 2027 is appreciating plants for the character they develop as they mature, rather than simply how they look when we first bring them home.””
— Graham Savage, founder of Grow Urban
Forecasts Without Market Measurements
The report sets out expert forecasts, not confirmed outcomes. It does not include a survey of houseplant owners, market projections for 2027 or sales data that would show how widely the described preferences are shared. Its reference to the RHS’s reported sales growth is not accompanied by figures, a time period or a comparison baseline.
It also remains unclear how quickly these trends might take hold or whether they will differ by region, household or plant type. The report mentions plants that can move between indoor and outdoor spaces as seasons change, but it does not identify varieties or provide guidance for doing so. Readers should check the needs of individual plants and local conditions rather than assume a species will suit every home or season.
How the 2027 Forecasts Develop
The next indication of whether these predictions are taking hold will come from future sales reporting, retailer offerings and observed buying habits as 2027 approaches and unfolds. Those signals would help test the report’s expectations about large foliage, distinctive specimens and interest in keeping plants for longer; no specific follow-up data or release date is given in the source.
For now, Ideal Home’s report offers a set of directions to watch rather than a definitive account of what every household will buy. Gardeners can apply its central advice by matching plants to their homes, caring for existing specimens and considering propagation, while recognizing that the popularity and staying power of each trend remain uncertain.
Key Questions
What houseplant trends does the report predict for 2027?
Ideal Home forecasts continued popularity for large leafy plants, more interest in distinctive forms and greater appreciation of plants as they mature. It also points to selective buying and propagation as possible parts of a slower approach to plant ownership.
Which large houseplants are named?
Hopes Grove Nurseries managing director Morris Hankinson names Monstera, Ficus and Dracaena as examples of large-leaved plants expected to remain popular. The report does not offer a ranked list or 2027 sales forecast for them.
What does “plant patina” mean?
Grow Urban founder Graham Savage uses the phrase for the character plants develop as they mature, such as changes in shape, thicker stems and more established growth. It describes an appreciation of a plant’s development, not a specific care method.
Are these 2027 trends confirmed?
No. They are expert predictions published by Ideal Home. The source does not provide a consumer survey or quantified market data to establish how widely these preferences are shared.
Source: idealhome.co.uk
